Is This the Most Powerful Man in America Right Now?

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July 7, 2020
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Kanye West says he's running for president. But he hasn't actually ...
Kanye for President?

We are grateful to Dilbert creator Scott Adams for this insight. Following his announcement that he intends to run for President, the US media are in something of a panic over Kanye West. According to the polls, Joe Biden is currently odds on to become the next President, but if Kanye runs, then he is likely to split the Democrat vote – particularly after this unfortunate exchange from Joe Biden – which therefore means Trump is likely to win.

So, is he serious? Will he run or won’t he? As Scott Adams points out, on this basis,the outcome of the upcoming US Presidential Election is effectively down to the decision of one guy. Now that’s power.

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The X Factor

This was not about Left versus Right, it was about a generational shift, from the Boomers to Gen X. This will then also move the children of the Boomers - the Millennials - down in favour of the next generation, the Zoomers of Gen Z. The economy and the markets will now shift in line with their traits and behaviours.

Pause, Rewind, Repay

The upcoming Election has been an excuse for markets to hit pause. Experience tells us that the best way to trade the 'reaction' is usually to fade it, as it will reflect pre-positioning around risk and that the initial sell-off or rally is not the start of a new directional trend. We suspect with Hedge Fund 'year end' coming up soon at Thanksgiving that traders will be flattening books, while asset allocators and lo0ng term investors, while perhaps putting some precautionary cash back in to existing trades, will wait for more clarity.

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