What Tesla Should Have Done

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December 16, 2019
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Following my comments here (and on Linked in) about the huge mistake I think Elon Musk has made with his new pickup, I was sent a link to this new competitor, whose truck will be available before the Tesla DeLorean special.

Image result for rivian r1t
Rivian set to kill Tesla

The company is called Rivian, an extremely well financed start up that has spent ten years in developing the two cars pictured, both of which will be available next year. One of the company’s backers is Amazon and the company has given them an order for 100,000 electric delivery vans basd around the same electric ‘chassis’ that underpins the 7 seat SUV and the pickup. All of this highlights the competitive advantage that Tesla firttered away on gadgets like the Falcon wing doors on the model X and the crazy pickup. If I was Elon, I would get working on my semi truck and do a license deal with a big Chinese manufacturer. And quick.

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The X Factor

This was not about Left versus Right, it was about a generational shift, from the Boomers to Gen X. This will then also move the children of the Boomers - the Millennials - down in favour of the next generation, the Zoomers of Gen Z. The economy and the markets will now shift in line with their traits and behaviours.

Pause, Rewind, Repay

The upcoming Election has been an excuse for markets to hit pause. Experience tells us that the best way to trade the 'reaction' is usually to fade it, as it will reflect pre-positioning around risk and that the initial sell-off or rally is not the start of a new directional trend. We suspect with Hedge Fund 'year end' coming up soon at Thanksgiving that traders will be flattening books, while asset allocators and lo0ng term investors, while perhaps putting some precautionary cash back in to existing trades, will wait for more clarity.

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